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The Why February Foundation
Industry
Nonprofit
Services
Event Marketing • Blogging • Copywriting
Testimonial
" Asha Bey Communications did not disappoint, she exceeded my expectations and helped me tremendously with Blogs, invitations, marketing and outreach. I’m very OCD and love everything with perfection - Asha not only understood the assignment, but was so super patient a great listener and made me feel relaxed. Thank you Asha and so EXCITED for NOIR Why February Gala 2026!" - DeeDee McPhaul
Overview: The Why February Foundation was established in honor of Colonel John H. McPhaul Jr., who passed away on February 28, 2021, due to gastrointestinal (GI) cancer. The foundation observes John’s legacy of purposeful, intentional living and strong values rooted in mentorship by providing scholarships to young Black men. Additionally, the foundation raises awareness about health and gastric cancer in Black males.
Outcomes: In 2025, the Why February Foundation hosted their 4th Annual NOIR Why February Fundraiser Gala. Our team interviewed and wrote a blog about the founder, DeeDee McPhaul, and her journey in continuing her late husband’s legacy through the foundation. This was crucial to communicate the founder's story to current and future donors. We helped craft the foundation’s mission statement, ran a social media campaign, and supported the email marketing campaign to promote the gala to family, friends and donors.
Metrics: The Colonel John H. McPhaul Jr. Memorial Endowment Scholarship reached its full funding goal of $25,400 and will empower a deserving student at John’s alma mater beginning in Fall 2026. To celebrate this milestone, The Why February Foundation is proud to partner with Asha Bey Communications to craft and execute a powerful communications strategy for its inaugural, intimate donor appreciation dinner in February 2026 to honor those whose generosity made this legacy possible.
