Overview: Founded by Nyezee Goe, Goe Globel envisions a world where clothing transcends mere fashion to become a bridge connecting people through shared experiences, innovative garments, and thoughtfully designed accessories. Their ultimate goal is to connect 100 million people from different backgrounds through curated experiences and wearable technology, recording the incredible journey that “Globel Citizens” will embark on together.

Outcomes: After hosting their signature Rooftop Rendezvous Ebony (All Black) Soirée in Syracuse, NY, New York City, and Liberia, Africa, Goe Globel was ready to elevate the experience and bring it to a city where art, culture, and history thrive—Washington, D.C. Recognizing Goe Globel’s inclusive messaging and strong community influence, Asha Bey Communications implemented an omni-channel marketing strategy that unified messaging across all touchpoints. This included SMS campaigns, targeted social media content, and strategic partnership outreach to connect with leading community builders and vibe curators in the nation’s capital. With intention and creativity, the team also designed branded cocktail menus, thank you cards featuring a personalized voice message, and a blog to thoughtfully capture and recap the unforgettable evening.
Metrics

Metrics: Goe Globel’s debut experience in Washington, D.C. was a completely sold out success. Over 200 attendees left inspired and energized, each receiving curated goodie bags featuring premium products from our generous sponsors, East 233rd and Wynter’s Teas. Building on this momentum, Goe Globel is proud to announce its partnership with Asha Bey Communications as its lead communications partner, paving the way for even more impactful and unforgettable experiences ahead.