Service Provided: Event Marketing

The Why February Foundation was established in honor of Colonel John H. McPhaul Jr., who passed away on February 28, 2021, due to gastrointestinal (GI) cancer. The foundation observes John’s legacy of purposeful, intentional living and strong values rooted in mentorship by providing scholarships to young Black men. Additionally, the foundation raises awareness about health and gastric cancer in Black males.

Overview

  • Blogging

  • Social media

  • Email marketing

  • Event promotion strategy

Service Needs

In 2025, the Why February Foundation hosted their 4th Annual NOIR Why February Fundraiser Gala. Our team interviewed and wrote a blog about the founder, DeeDee McPhaul, and her journey in continuing her late husband’s legacy through the foundation. This was crucial to communicate the founder's story to current and future donors. We helped craft the foundation’s mission statement, ran a social media campaign, and supported the email marketing campaign to promote the gala to family, friends and donors.

Outcomes

Metrics

The Colonel John H. McPhaul Jr. Memorial Endowment Scholarship reached its full funding goal of $25,400 and will empower a deserving student at John’s alma mater beginning in Fall 2026. To celebrate this milestone, The Why February Foundation is proud to partner with Asha Bey Communications to craft and execute a powerful communications strategy for its inaugural, intimate donor appreciation dinner in February 2026 to honor those whose generosity made this legacy possible.

$25,400

fully funded

Why February

Industry: Nonprofit

T E S T I M O N I A L

“Coming soon.”

-DeeDee McPhaul, Founder

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