After hosting their signature Rooftop Rendezvous Ebony (All Black) Soirée in Syracuse, NY, New York City, and Liberia, Africa, Goe Globel was ready to elevate the experience and bring it to a city where art, culture, and history thrive—Washington, D.C. Recognizing Goe Globel’s inclusive messaging and strong community influence, Asha Bey Communications implemented an omni-channel marketing strategy that unified messaging across all touchpoints. This included SMS campaigns, targeted social media content, and strategic partnership outreach to connect with leading community builders and vibe curators in the nation’s capital. With intention and creativity, the team also designed branded cocktail menus, thank you cards featuring a personalized voice message, and a blog to thoughtfully capture and recap the unforgettable evening.